Sarah Mariana
What You Need to Know About the 2024 Retail Landscape
The retail landscape is ever-changing, and as we step into 2024, there are some key trends and forecasts that you should know about....
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Sarah Mariana
Mar 243 min read
Retail to Digital: A Marketer's Journey
Embarking on a journey from the depths of a challenging retail career to the vibrant world of digital marketing and e-commerce wasn't...
Sarah Mariana
Nov 30, 20232 min read
Harnessing Pinterest for E-Commerce Success: Tips and Strategies
Unlock the power of Pinterest for e-commerce growth. Discover actionable tips and industry insights to effectively monetize your...
Sarah Mariana
Nov 1, 20232 min read
The State of Fashion in 2023: Understanding the Challenges Ahead
Explore the State of Fashion in 2023, including the latest trends, challenges, and opportunities in the industry. Insightful analysis...
Sarah Mariana
Oct 12, 20233 min read
Navigating Sustainability Regulation in American Fashion: A Closer Look at California's Climate Bill
Discover how American fashion's trade groups are championing sustainability through support for California's groundbreaking climate...
Sarah Mariana
Oct 11, 20232 min read
The Battle for Growth: How Warby Parker, Allbirds, and Olaplex are Revolutionizing DTC
Based on The Business Of Fashion article: "Why Brand Awareness is DTC's New Challenge. The Shift Towards Making Money in the DTC Sector...
Sarah Mariana
Oct 5, 20233 min read
E-commerce Strategies Amidst the End of Student Loan Pause
Delve into the retail impact of student loan payments ending and discover how e-commerce can thrive with unique products, experiences,...
Sarah Mariana
Oct 4, 20232 min read
The Power of Millennial Shoppers: How They're Changing the Retail Game
Explore the powerful influence of millennial shoppers, like me, in today's market. Understand their unique shopping habits, social...
Sarah Mariana
Sep 28, 20232 min read
Amazon and Shopify Join Forces: Opening Doors to Amazon Logistics for Shopify Merchants
Discover how the recent collaboration between Amazon and Shopify is changing the game for e-commerce merchants. Learn about the...
Sarah Mariana
Sep 27, 20232 min read
Exploring Sustainable Fashion: The Race for New Materials
If you're like me and not deeply into the world of fashion, you might be surprised to learn that there's a massive effort underway to...
Sarah Mariana
Sep 14, 20232 min read
Unpacking US Economy Consumer Spending Trends: What Small Business Owners Need to Know
Unveil the latest US Economy consumer spending trends and their impact on small businesses. Understand the jargon, decode the numbers,...
Sarah Mariana
Sep 13, 20232 min read
Meet In-Seam: Your New Best Friend in Luxury Shopping
Hey, luxury fashion enthusiasts (and curious newcomers), have you ever felt lost navigating the complex world of luxury brands? Ever...
Sarah Mariana
Sep 6, 20232 min read
TikTok's Explosive Growth in Southeast Asia: The Ecommerce Revolution
TikTok, the world's renowned short video platform, is shaking the eCommerce landscape in Southeast Asia. With a sevenfold sales growth in...
Sarah Mariana
Aug 23, 20232 min read
AI Magic: How Shopify, eBay, and Etsy are Transforming Online Shopping Experience
Hey there, savvy shoppers and tech enthusiasts! Let's talk about a trend that's sweeping the e-commerce world. Yes, we're chatting about...
Sarah Mariana
Aug 16, 20232 min read
Tapestry and Capri Holdings Merger: A Luxury Fashion Game-Changer
In the latest blockbuster deal in luxury fashion, Tapestry and Capri Holdings have announced an $8.5 billion merger. As a luxury fashion...
Sarah Mariana
Aug 7, 20232 min read
E-Commerce Strategies in Light of New Orleans’ Hispanic Demographic Evolution
New Orleans' evolving demographics, as highlighted by Axios reporters Kavya Beheraj and Alex Fitzpatrick, present invaluable insights for...
Sarah Mariana
Aug 6, 20232 min read
Unraveling the Barbie Phenomenon: The Strategic Evolution from Mattel's Vision to High-Fashion
For decades, Barbie has been more than just a doll; she's been a cultural icon etched in the memories of children worldwide. As this...
Sarah Mariana
Mar 7, 20232 min read
Unveiling the Power of E-Merchandising in E-Commerce
Explore the realm of e-merchandising – a vital discipline for thriving in the e-commerce landscape. Learn how to create an engaging...
Sarah Mariana
Feb 21, 20232 min read
Decoding Content Marketing: Strategy, Creation, and Distribution
Uncover the essence of content marketing – a strategic approach to creating and sharing valuable content that captivates your audience....
Sarah Mariana
Jan 10, 20232 min read
Exploring 2023's Leading E-commerce Tools for Success
Top E-commerce tools for small businesses, entrepreneurs, freelancers, and market leaders for 2023.
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